2025 Bestsellers | Unisex theme

You can order all perfumes featured in this theme as a pack of samples.

In this theme

These 2025 Bestsellers selections are pleasure-givers that hit the spot, time and time again. Thanks to the wisdom of crowds, we have assembled a ride-or-die posse of perfumes that appeal across the widest variety of noses. Timeless, comforting, reliable, these are the scents that define genres, setting benchmarks of quality while—in true niche form—offering a whisper of the unexpected.
This year’s round-up includes mellow vanillas, intriguing incenses, poetic florals, fabulous freshies and mouthwatering gourmands. Each fragrance in this collection is top of the perfume pops not by accident, but because it chimes that perfect chord of familiarity and originality. The 2025 Bestsellers are more than just scents—they are trusted companions, partners in mischief, an invisible hug.

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Tabac Rouge Phaedon Paris Honey-infused shisha

A striking androgynous fragrance, conjuring curling tendrils of incense and tobacco smoke. Turkish tobacco absolute is warmed by ginger and cinnamon, with a luxuriant hint of honey. Tabac Rouge dries down to a lush base of Siam benzoin and musk.

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Fathom V Beaufort Deep green

A wondrous progression of green materials from light to dark. From the neon green note of fresh-cut lily stems and aromatic juniper, to the evergreen sharpness of frankincense, and finally the dark earthy green of vetiver.

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Cuir Velours Naomi Goodsir Sexy suede

Touchable, lickable, snuggable: that’s you after a misting of this sexy suede. A rich resinous leather blend, laced with wisps of chocolatey immortelle.

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Tonkade Laboratorio Olfattivo Horny gingerbread man

A beautifully calibrated vanilla fragrance perfectly poised between woody and sweet, huggable and lickable. The vanilla here suggests milky skin, made more velvety with cashmeran, and more mouth-watering with candied fruit. Cardamom, cedarwood, patchouli and incense add spice and shade.

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Anti-Blues Pierre Guillaume Black Collection Cocoa & tobacco orgy

A socially acceptable way to smell like you spend your downtime writhing naked in milky melted chocolate, spiced with saffron, smoked by tobacco, caressed by vanilla. Cue eyes-rolling-back-in-their-head pleasure for anyone who smells you.

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A Grove By The Sea Arquiste Ocean breeze, figs & cypress

A sunny island in the Adriatic, a small harbour with stone houses and fig trees. Across the verdant Mediterranean hills sprawls an aromatic landscape of cypress stands, pine, rosemary, thyme — and olive groves with their subtle, nutty scent.

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Brume Matcha Marie Jeanne Grassy matcha tea mist

A roasty-toasty nose of matcha tea is your entry point to this delightful essay on the joys of the gently-reviving hot beverage. The nutty bitterness is supported by a beautifully calibrated blur of basil, peppermint, geranium and cedar.

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Vanille Mafonja Reserve en Afrique 1934 Vanilla myrrh

This fragrance opens with a breath of fleur de sel, evoking salt-kissed skin. A soft heat follows, as cinnamon, pink pepper and nutmeg wrap the senses in warmth. Ylang-ylang lends a creamy, luminous floral note. As the scent deepens, a darker story unfolds: resinous myrrh and olibanum melt into syrupy amber.

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Holy Smoke Bjorn Parfume Smoky cardamom leather

Wormwood, green cardamom, and saffron create a bold composition that combines the longing for adventure with the comfort of a campfire. Leather, oud, sandalwood, amber and white musk unite to conjure the allure of glowing embers.