You are what you smell, and according to the Uni Bestsellers of 2025 you smell fabulous! There is a consensus this year around deep, rich resins, leather, cocoa and smoky vanillas, with a palate-cleansing jig towards fig.
The pack contains 9 x 1 ml samples:
- Squid by ZoologistUnderwater incense
- Hermann a Mes Cotes Me Paraissait Une Ombre by Etat Libre d'OrangeDirty incense, dark rose
- 902 by Bon ParfumeurCognac & sweet tobacco
- PG11.1 Indian Wood by Pierre Guillaume - Parfumerie GénéralePerfect fit
- Kar-Wai by Carine RoitfeldExpensive leather & mysterious musk
- Cape Wrath by BeaufortPowerful, wild, windswept
- Tokyo Nights | ナイト by d'AnnamJammy plum & tobacco
- Borderline Neroli by LaserraMilky neroli & fig
- 403 Myrrh Shadow by Bon ParfumeurA purr of myrrh
Read more about why these perfumes best illustrate the theme in the "2025 Bestsellers | For Him" editor pick.
This sample pack is available as a standalone product, and also was part of our year long subscription service.
All about this fragrance
Vibe check
This is the scent of someone who likes their presence to arrive before they speak: crisp at first, then darker and more textured as the air settles around them. It suits close rooms, layered clothes and a confident pace, where spice, leather and smoke can read as intentional rather than loud.
How to wear
Best in cool to mild weather, where its pepper, incense and leather can breathe without becoming heavy. Apply sparingly at first; one to three sprays is enough to let the salty-green opening and resinous base unfold with steady, noticeable diffusion.
Who it’s for
For wearers drawn to aromatic fougères with a darker spine: peppery spice, dry woods, leather, moss and incense. It will appeal to those who like a fresh opening but want the drydown to feel smoky, textured and a little untamed.
Release year
2025
Bloom Sample Packs’s story
Bloom Sample Packs curates discovery sets with a collector’s eye, using bestseller edits to map current taste rather than to impose a single house style. The focus is on sampling, comparison and the pleasure of finding what resonates.
2025 Bestsellers | For Him’s concept
This sample pack gathers the top-selling men’s fragrances from Bloom Perfumery’s 2025 university bestseller rankings, presented as a snapshot of what was most in demand that year. The product is framed with a playful line about smelling fabulous, but no further creation story is disclosed.
Extra info
It is a discovery set rather than a single fragrance, built around the best-selling men’s scents of 2025. The product copy leans on a playful university-ranking theme and a memorable tagline about smelling fabulous.
You are what you smell, and according to the Uni Bestsellers of 2025 you smell fabulous! There is a consensus this year around deep, rich resins, leather, cocoa and smoky vanillas, with a palate-cleansing jig towards fig.
The pack contains 9 x 1 ml samples:
- Squid by ZoologistUnderwater incense
- Hermann a Mes Cotes Me Paraissait Une Ombre by Etat Libre d'OrangeDirty incense, dark rose
- 902 by Bon ParfumeurCognac & sweet tobacco
- PG11.1 Indian Wood by Pierre Guillaume - Parfumerie GénéralePerfect fit
- Kar-Wai by Carine RoitfeldExpensive leather & mysterious musk
- Cape Wrath by BeaufortPowerful, wild, windswept
- Tokyo Nights | ナイト by d'AnnamJammy plum & tobacco
- Borderline Neroli by LaserraMilky neroli & fig
- 403 Myrrh Shadow by Bon ParfumeurA purr of myrrh
Read more about why these perfumes best illustrate the theme in the "2025 Bestsellers | For Him" editor pick.
This sample pack is available as a standalone product, and also was part of our year long subscription service.
All about this fragrance
Vibe check
This is the scent of someone who likes their presence to arrive before they speak: crisp at first, then darker and more textured as the air settles around them. It suits close rooms, layered clothes and a confident pace, where spice, leather and smoke can read as intentional rather than loud.
How to wear
Best in cool to mild weather, where its pepper, incense and leather can breathe without becoming heavy. Apply sparingly at first; one to three sprays is enough to let the salty-green opening and resinous base unfold with steady, noticeable diffusion.
Who it’s for
For wearers drawn to aromatic fougères with a darker spine: peppery spice, dry woods, leather, moss and incense. It will appeal to those who like a fresh opening but want the drydown to feel smoky, textured and a little untamed.
Release year
2025
Bloom Sample Packs’s story
Bloom Sample Packs curates discovery sets with a collector’s eye, using bestseller edits to map current taste rather than to impose a single house style. The focus is on sampling, comparison and the pleasure of finding what resonates.
2025 Bestsellers | For Him’s concept
This sample pack gathers the top-selling men’s fragrances from Bloom Perfumery’s 2025 university bestseller rankings, presented as a snapshot of what was most in demand that year. The product is framed with a playful line about smelling fabulous, but no further creation story is disclosed.
Extra info
It is a discovery set rather than a single fragrance, built around the best-selling men’s scents of 2025. The product copy leans on a playful university-ranking theme and a memorable tagline about smelling fabulous.