Bon Parfumeur add another tome on their shelf of fresh crisp woody genre.
702 is a mix of rich incense balanced with earthy bitter sweet freshness of lavender.
PS: Bon Parfumeur chose a magnificent quality of lavender from the South of France, produced by IFF-LMR. This supreme olfactory quality makes all the difference.
All about this fragrance
Vibe check
This is the scent of a close, composed room where the air still carries the trace of shaving soap, warm wood and a faint ribbon of smoke. It suits someone who wants presence without volume: restrained, polished, and a little intimate.
How to wear
Best in cool to mild weather, where its incense and lavender stay crisp rather than heavy. Apply two to four sprays for a clean woody trail; on skin it reads smooth and balsamic, while in the air the incense and cashmere wood give it a dry, refined lift.
Who it’s for
For wearers who like aromatic woods with a clean, understated profile: incense, lavender, cedar-like dryness and soft balsamic warmth. It will appeal to those who prefer modern classicism over sweetness, and structure over obvious freshness.
Release year
2021
The nose
Juliette Karagueuzoglou. Karagueuzoglou is known for a polished, contemporary style that often balances clarity with texture, bringing a modern edge to woods, aromatics, and musks. Her work tends to feel precise rather than heavy, with a talent for making familiar materials read fresh and architectural. For 702, she modernises incense by pairing it with lavender and smooth woody facets, giving the composition a clean, barbershop-adjacent elegance rather than a dark, devotional weight. The result fits her strength: turning classic materials into something streamlined, wearable, and distinctly current.
Collaborators
Ludovic Bonneton, the founder and creative director, shaped the concept around a “proud moment between father and son” and a barbershop-like memory, guiding the fragrance’s emotional direction while the perfumer translated it into scent.
Bon Parfumeur’s story
Bon Parfumeur builds its identity around contemporary French perfumery: numbered compositions, mix-and-match layering, and a clear, ingredient-led approach. The house favours accessible creativity, French production, and a clean, modern aesthetic that treats fragrance as a personal, modular wardrobe.
702’s concept
Released in 2021, 702 was conceived as a modern incense composition with a fresh aromatic core. Bonneton described it as evoking a proud, intimate father-and-son moment, with the scent of a Parisian barbershop at its heart. The formula highlights high-quality southern French lavender alongside incense and cashmere wood.
Extra info
702 is also known as 702 Encens Lavande Bois de Cachemire, or 702 Incense, Lavender & Cashmere Wood. The house highlights a southern French lavender sourced through IFF-LMR, and the fragrance is made in France in Bon Parfumeur’s numbered, layer-friendly system.
Bon Parfumeur add another tome on their shelf of fresh crisp woody genre.
702 is a mix of rich incense balanced with earthy bitter sweet freshness of lavender.
PS: Bon Parfumeur chose a magnificent quality of lavender from the South of France, produced by IFF-LMR. This supreme olfactory quality makes all the difference.
All about this fragrance
Vibe check
This is the scent of a close, composed room where the air still carries the trace of shaving soap, warm wood and a faint ribbon of smoke. It suits someone who wants presence without volume: restrained, polished, and a little intimate.
How to wear
Best in cool to mild weather, where its incense and lavender stay crisp rather than heavy. Apply two to four sprays for a clean woody trail; on skin it reads smooth and balsamic, while in the air the incense and cashmere wood give it a dry, refined lift.
Who it’s for
For wearers who like aromatic woods with a clean, understated profile: incense, lavender, cedar-like dryness and soft balsamic warmth. It will appeal to those who prefer modern classicism over sweetness, and structure over obvious freshness.
Release year
2021
The nose
Juliette Karagueuzoglou. Karagueuzoglou is known for a polished, contemporary style that often balances clarity with texture, bringing a modern edge to woods, aromatics, and musks. Her work tends to feel precise rather than heavy, with a talent for making familiar materials read fresh and architectural. For 702, she modernises incense by pairing it with lavender and smooth woody facets, giving the composition a clean, barbershop-adjacent elegance rather than a dark, devotional weight. The result fits her strength: turning classic materials into something streamlined, wearable, and distinctly current.
Collaborators
Ludovic Bonneton, the founder and creative director, shaped the concept around a “proud moment between father and son” and a barbershop-like memory, guiding the fragrance’s emotional direction while the perfumer translated it into scent.
Bon Parfumeur’s story
Bon Parfumeur builds its identity around contemporary French perfumery: numbered compositions, mix-and-match layering, and a clear, ingredient-led approach. The house favours accessible creativity, French production, and a clean, modern aesthetic that treats fragrance as a personal, modular wardrobe.
702’s concept
Released in 2021, 702 was conceived as a modern incense composition with a fresh aromatic core. Bonneton described it as evoking a proud, intimate father-and-son moment, with the scent of a Parisian barbershop at its heart. The formula highlights high-quality southern French lavender alongside incense and cashmere wood.
Extra info
702 is also known as 702 Encens Lavande Bois de Cachemire, or 702 Incense, Lavender & Cashmere Wood. The house highlights a southern French lavender sourced through IFF-LMR, and the fragrance is made in France in Bon Parfumeur’s numbered, layer-friendly system.