A whimsical, rich and fluffy treat inspired by choux à la crème pastry and “chouchou”, the French term of endearment. This cream puff perfume is conjured with accords of cocoa, caramel, vanilla cream and sandalwood. A spritz of citrus puts a little pucker in the sweetness.
All about this fragrance
Vibe check
This is the scent of being close enough for someone to catch the creaminess, but not the sugar: a soft, intimate presence that feels warm, polished and slightly mischievous. It suits quiet rooms, small gatherings and moments when you want to seem inviting rather than imposing.
How to wear
Best in cool to mild weather, Choux Choux wears beautifully with a light hand so the citrus top and whipped-cream sweetness stay buoyant. Two to three sprays are usually enough; it settles into a soft, skin-close trail with gentle projection and a cozy woody drydown.
Who it’s for
For people who like gourmand fragrances with restraint: creamy, edible, lightly citrusy and softly woody rather than dense or sticky. It will appeal to wearers who enjoy comfort scents with a clean finish and a modern, understated profile.
Release year
2024
The nose
Jérôme Epinette is a French perfumer known for polished, modern compositions that balance clarity with texture. His work often leans luminous and wearable, with a refined sense of structure that keeps gourmand and floral ideas airy rather than dense. For Liis, Epinette translates the idea of a cream puff into something more transparent and skin-close: citrus lift, whipped cream softness, caramel warmth and a dry woody base. The result fits his signature style well — elegant, contemporary and carefully edited, with enough sweetness to feel indulgent but not cloying.
Collaborators
Alissa Sullivan shaped the fragrance’s concept from a personal place, pairing the memory of her French upbringing and the nickname “chouchou” with the image of choux à la crème. Her role was the emotional brief and storytelling frame that gave the perfume its double meaning and playful gourmand direction.
Liis’s story
Liis builds genderless fragrances around personal memory, emotional clarity and a minimalist California sensibility. The house favors transparent, skin-hugging compositions made with a clean, conscious approach, so each scent feels intimate, modern and easy to live with rather than loudly decorative.
Choux Choux’s concept
Choux Choux was created as a playful double entendre: a cream puff in scent form, and a nod to “chouchou,” the French term of endearment tied to Alissa Sullivan’s upbringing. The fragrance turns that personal memory into a gourmand portrait, softening pastry richness with citrus so it feels airy rather than syrupy.
Extra info
The name works as a double reference to choux à la crème and “chouchou,” a French term of endearment. It also reflects Liis’s storytelling approach, where each fragrance is built around a personal memory or phrase rather than a trend-led concept.
A whimsical, rich and fluffy treat inspired by choux à la crème pastry and “chouchou”, the French term of endearment. This cream puff perfume is conjured with accords of cocoa, caramel, vanilla cream and sandalwood. A spritz of citrus puts a little pucker in the sweetness.
All about this fragrance
Vibe check
This is the scent of being close enough for someone to catch the creaminess, but not the sugar: a soft, intimate presence that feels warm, polished and slightly mischievous. It suits quiet rooms, small gatherings and moments when you want to seem inviting rather than imposing.
How to wear
Best in cool to mild weather, Choux Choux wears beautifully with a light hand so the citrus top and whipped-cream sweetness stay buoyant. Two to three sprays are usually enough; it settles into a soft, skin-close trail with gentle projection and a cozy woody drydown.
Who it’s for
For people who like gourmand fragrances with restraint: creamy, edible, lightly citrusy and softly woody rather than dense or sticky. It will appeal to wearers who enjoy comfort scents with a clean finish and a modern, understated profile.
Release year
2024
The nose
Jérôme Epinette is a French perfumer known for polished, modern compositions that balance clarity with texture. His work often leans luminous and wearable, with a refined sense of structure that keeps gourmand and floral ideas airy rather than dense. For Liis, Epinette translates the idea of a cream puff into something more transparent and skin-close: citrus lift, whipped cream softness, caramel warmth and a dry woody base. The result fits his signature style well — elegant, contemporary and carefully edited, with enough sweetness to feel indulgent but not cloying.
Collaborators
Alissa Sullivan shaped the fragrance’s concept from a personal place, pairing the memory of her French upbringing and the nickname “chouchou” with the image of choux à la crème. Her role was the emotional brief and storytelling frame that gave the perfume its double meaning and playful gourmand direction.
Liis’s story
Liis builds genderless fragrances around personal memory, emotional clarity and a minimalist California sensibility. The house favors transparent, skin-hugging compositions made with a clean, conscious approach, so each scent feels intimate, modern and easy to live with rather than loudly decorative.
Choux Choux’s concept
Choux Choux was created as a playful double entendre: a cream puff in scent form, and a nod to “chouchou,” the French term of endearment tied to Alissa Sullivan’s upbringing. The fragrance turns that personal memory into a gourmand portrait, softening pastry richness with citrus so it feels airy rather than syrupy.
Extra info
The name works as a double reference to choux à la crème and “chouchou,” a French term of endearment. It also reflects Liis’s storytelling approach, where each fragrance is built around a personal memory or phrase rather than a trend-led concept.