Delulu is a soft-focus dream sequence in oversaturated colours, swirling across a soundtrack of shoegaze and nineties/noughties indie.This particular sequence follows childhood into adolescence: a favourite toy, a pack of crayons, a melted sweet in your jeans pocket, a bite of berry pie, a long sunny day doing nothing. There’s fizzy cedrat and the salty-fresh friction of tart rhubarb against rooty vetiver. Like all dreams, things get weird: a niff of rosy plastic and smoky incense. Yesterday is a place you can never visit again, but it’s still an escape from tomorrow. That’s Delulu.
Delulu bottle caps are hand made from memories, specifically a nostalgic jumble of plastic beach toys captured in epoxy resin.
Master perfumer
David Chieze
All about this fragrance
Vibe check
Delulu suits close, unguarded company in bright daylight, when the air is warm and the mood is slightly off-centre rather than polished. It feels like a scent for someone moving through the day with a private smile, carrying a flash of fruit, plastic toy nostalgia and clean woods that reads playful before it reads pretty.
How to wear
Best in spring and summer, especially in mild to warm weather where its citrus, fruit and ambroxan can stay vivid without turning heavy. Apply lightly at first: the extrait concentration gives it presence, and a few sprays are enough to let the fresh top notes bloom before the woody-musky base settles close to skin.
Who it’s for
For wearers who like fresh scents with personality: citrus-fruity compositions that are tart, slightly green and a little strange, rather than purely clean or sporty. It will appeal to people drawn to modern musks, ambroxan, soft woods and nostalgic, playful perfume ideas.
Release year
2025
The nose
David Chieze. Chieze works in a polished, contemporary style that often balances brightness with texture, letting airy fruit, woods and musks feel vivid rather than thin. Here he shapes Delulu into a sparkling, rhubarb-leaning composition with a clean mineral lift and a soft, slightly uncanny finish. He is also known for a controlled hand with contrast: sweetness against dryness, freshness against depth. In Delulu, that approach gives the fragrance its “fresh beast” character — playful and luminous at first, then more diffused, resinous and skin-close as it settles.
Collaborators
Kirill Runkov and Alice Mourou, the founders of .Oddity, shaped the fragrance’s concept and visual world, steering it toward a memory-driven, anti-perfection brief. Their role is especially visible in the bottle cap, which turns the scent into a tactile object built from nostalgic fragments and found materials.
Oddity’s story
.Oddity builds fragrances as sensory stories rather than polished status symbols, favouring imperfection, handmade details and emotionally charged concepts. The house rejects influencer-led perfume culture and instead treats each release as a small, collectible artwork, with packaging and scent developed as one narrative.
Delulu’s concept
Delulu is framed as a dreamlike return to childhood and early youth: toy plastic, crayons, melted sweets, berry pie and long idle summer days. The composition translates that memory haze into a bright, sour-fruity perfume with rose, incense and woods, while the handmade cap of resin-encased beach plastics extends the idea into the object itself.
Extra info
Delulu’s bottle cap is handmade from epoxy resin and embeds beach-found plastic and toy fragments, turning waste and memory into part of the design. The name and concept play on a “dream sequence” of fading youth, and the fragrance sits within .Oddity’s broader collection of highly narrative, object-driven scents.
Delulu is a soft-focus dream sequence in oversaturated colours, swirling across a soundtrack of shoegaze and nineties/noughties indie.This particular sequence follows childhood into adolescence: a favourite toy, a pack of crayons, a melted sweet in your jeans pocket, a bite of berry pie, a long sunny day doing nothing. There’s fizzy cedrat and the salty-fresh friction of tart rhubarb against rooty vetiver. Like all dreams, things get weird: a niff of rosy plastic and smoky incense. Yesterday is a place you can never visit again, but it’s still an escape from tomorrow. That’s Delulu.
Delulu bottle caps are hand made from memories, specifically a nostalgic jumble of plastic beach toys captured in epoxy resin.
Master perfumer
David Chieze
All about this fragrance
Vibe check
Delulu suits close, unguarded company in bright daylight, when the air is warm and the mood is slightly off-centre rather than polished. It feels like a scent for someone moving through the day with a private smile, carrying a flash of fruit, plastic toy nostalgia and clean woods that reads playful before it reads pretty.
How to wear
Best in spring and summer, especially in mild to warm weather where its citrus, fruit and ambroxan can stay vivid without turning heavy. Apply lightly at first: the extrait concentration gives it presence, and a few sprays are enough to let the fresh top notes bloom before the woody-musky base settles close to skin.
Who it’s for
For wearers who like fresh scents with personality: citrus-fruity compositions that are tart, slightly green and a little strange, rather than purely clean or sporty. It will appeal to people drawn to modern musks, ambroxan, soft woods and nostalgic, playful perfume ideas.
Release year
2025
The nose
David Chieze. Chieze works in a polished, contemporary style that often balances brightness with texture, letting airy fruit, woods and musks feel vivid rather than thin. Here he shapes Delulu into a sparkling, rhubarb-leaning composition with a clean mineral lift and a soft, slightly uncanny finish. He is also known for a controlled hand with contrast: sweetness against dryness, freshness against depth. In Delulu, that approach gives the fragrance its “fresh beast” character — playful and luminous at first, then more diffused, resinous and skin-close as it settles.
Collaborators
Kirill Runkov and Alice Mourou, the founders of .Oddity, shaped the fragrance’s concept and visual world, steering it toward a memory-driven, anti-perfection brief. Their role is especially visible in the bottle cap, which turns the scent into a tactile object built from nostalgic fragments and found materials.
Oddity’s story
.Oddity builds fragrances as sensory stories rather than polished status symbols, favouring imperfection, handmade details and emotionally charged concepts. The house rejects influencer-led perfume culture and instead treats each release as a small, collectible artwork, with packaging and scent developed as one narrative.
Delulu’s concept
Delulu is framed as a dreamlike return to childhood and early youth: toy plastic, crayons, melted sweets, berry pie and long idle summer days. The composition translates that memory haze into a bright, sour-fruity perfume with rose, incense and woods, while the handmade cap of resin-encased beach plastics extends the idea into the object itself.
Extra info
Delulu’s bottle cap is handmade from epoxy resin and embeds beach-found plastic and toy fragments, turning waste and memory into part of the design. The name and concept play on a “dream sequence” of fading youth, and the fragrance sits within .Oddity’s broader collection of highly narrative, object-driven scents.