Perfumer: Pierre Guéros
“ExpLOud marks the beginning of a new creative synergy: Laboratorio Olfattivo meets Pierre Guéros, perfumer at Symrise. This great traveller and connoisseur of Middle East immediately seduced us with his sensitivity, his human curiosity and his ability to establish an empathic contact with other cultures. Without hesitation, we entrusted him the mission of giving body to “our vision” of Oud. ExpLOud was born, as an aromatic explosion based on the most precious and luminous of Ouds, with floral notes to lift and twist the characteristic scent of this unique raw material which has already experienced numerous interpretations on the market”.
Roberto Drago
All about this fragrance
Vibe check
This is a fragrance for close quarters and confident presence, where spice, wood and oud can unfold without needing to shout. It suits an evening that begins indoors and lingers into the night, when the air is warm, the room is attentive and the scent leaves a dry, textured trail.
How to wear
Best worn in cool to mild weather, where its spicy opening and woody base can breathe without becoming heavy. A moderate application is enough: one or two sprays will give a clear, persistent aura, while a fuller dose brings out the beast-like depth of the oud and patchouli on skin and in the air.
Who it’s for
For wearers who like oud with structure, spice and a polished aromatic edge rather than syrupy sweetness or dense smoke. It will appeal to those drawn to assertive woody fragrances, dry textures and compositions that feel modern, composed and a little untamed.
The nose
Pierre Guéros is a perfumer at Symrise known for his sensitivity to materials and his particular affinity with Middle Eastern-inspired compositions. In ExpLOud, he brings that perspective to an oud built with clarity and lift rather than heaviness, shaping a fragrance that feels aromatic, polished and expressive. His work often reflects travel, cultural curiosity and a careful balance between richness and transparency. Here, that approach suits Laboratorio Olfattivo’s brief for an oud that is not merely dense or dark, but luminous and architectural, with spice and woods used to frame the raw material rather than overwhelm it.
Collaborators
Roberto Drago, Laboratorio Olfattivo’s creative director, shaped the concept and brief, entrusting Pierre Guéros with his vision of oud and the emotional direction of the scent. Daniela Caon contributed to the brand’s broader creative process through visuals, packaging and presentation, helping translate the idea into the house’s clean, handcrafted identity.
Laboratorio Olfattivo’s story
Laboratorio Olfattivo is built around artistic perfumery, with Roberto Drago and Daniela Caon treating fragrance as a creative project rather than a trend exercise. The house favors emotional, story-led compositions, high-quality materials and elegant simplicity, with a strong emphasis on collaboration with distinctive perfumers and on keeping the process close to the brand’s own hands.
ExpLOud’s concept
ExpLOud was conceived as the beginning of a new creative synergy between Laboratorio Olfattivo and Pierre Guéros. The idea was to give form to the brand’s vision of oud through an aromatic construction, using floral brightness to lift and twist the material into something more luminous and less familiar than the usual market interpretations.
Extra info
ExpLOud is available in 30 ml and 100 ml sizes. The name plays on the idea of oud made more expansive and expressive, with the brand presenting it as a new creative chapter rather than just another interpretation of the note.
Perfumer: Pierre Guéros
“ExpLOud marks the beginning of a new creative synergy: Laboratorio Olfattivo meets Pierre Guéros, perfumer at Symrise. This great traveller and connoisseur of Middle East immediately seduced us with his sensitivity, his human curiosity and his ability to establish an empathic contact with other cultures. Without hesitation, we entrusted him the mission of giving body to “our vision” of Oud. ExpLOud was born, as an aromatic explosion based on the most precious and luminous of Ouds, with floral notes to lift and twist the characteristic scent of this unique raw material which has already experienced numerous interpretations on the market”.
Roberto Drago
All about this fragrance
Vibe check
This is a fragrance for close quarters and confident presence, where spice, wood and oud can unfold without needing to shout. It suits an evening that begins indoors and lingers into the night, when the air is warm, the room is attentive and the scent leaves a dry, textured trail.
How to wear
Best worn in cool to mild weather, where its spicy opening and woody base can breathe without becoming heavy. A moderate application is enough: one or two sprays will give a clear, persistent aura, while a fuller dose brings out the beast-like depth of the oud and patchouli on skin and in the air.
Who it’s for
For wearers who like oud with structure, spice and a polished aromatic edge rather than syrupy sweetness or dense smoke. It will appeal to those drawn to assertive woody fragrances, dry textures and compositions that feel modern, composed and a little untamed.
The nose
Pierre Guéros is a perfumer at Symrise known for his sensitivity to materials and his particular affinity with Middle Eastern-inspired compositions. In ExpLOud, he brings that perspective to an oud built with clarity and lift rather than heaviness, shaping a fragrance that feels aromatic, polished and expressive. His work often reflects travel, cultural curiosity and a careful balance between richness and transparency. Here, that approach suits Laboratorio Olfattivo’s brief for an oud that is not merely dense or dark, but luminous and architectural, with spice and woods used to frame the raw material rather than overwhelm it.
Collaborators
Roberto Drago, Laboratorio Olfattivo’s creative director, shaped the concept and brief, entrusting Pierre Guéros with his vision of oud and the emotional direction of the scent. Daniela Caon contributed to the brand’s broader creative process through visuals, packaging and presentation, helping translate the idea into the house’s clean, handcrafted identity.
Laboratorio Olfattivo’s story
Laboratorio Olfattivo is built around artistic perfumery, with Roberto Drago and Daniela Caon treating fragrance as a creative project rather than a trend exercise. The house favors emotional, story-led compositions, high-quality materials and elegant simplicity, with a strong emphasis on collaboration with distinctive perfumers and on keeping the process close to the brand’s own hands.
ExpLOud’s concept
ExpLOud was conceived as the beginning of a new creative synergy between Laboratorio Olfattivo and Pierre Guéros. The idea was to give form to the brand’s vision of oud through an aromatic construction, using floral brightness to lift and twist the material into something more luminous and less familiar than the usual market interpretations.
Extra info
ExpLOud is available in 30 ml and 100 ml sizes. The name plays on the idea of oud made more expansive and expressive, with the brand presenting it as a new creative chapter rather than just another interpretation of the note.