Perfumer: Yann Vansier.
You pushed a hidden door in the back of a bookstore, bewitching me as you passed with your chypre scent. Our words drowned by the punk notes of the secret concert, we embraced and watched the crowd.
Poised between tradition and modernity, this is an eclectic perfume. Electrified and inspirited by accords of cannabis and Iranian galbanum resin. The delicate green and floral notes of violet leaf – an utterly exceptional leaf absolute – are combined with jasmine, rose and iris and enhanced by the classic notes of wood, earth and leather offered by oakmoss.
All about this fragrance
Vibe check
George suits a close, charged setting where the room feels a little smoky and the conversation has an edge. It reads like tailored black clothes, low light and a confident, slightly defiant presence that leaves a green, mossy trace behind.
How to wear
Best in mild to cool weather, where its green chypre structure can open cleanly and the leather-moss base can settle without feeling heavy. Apply with a light hand, one to three sprays, to keep the cannabis and galbanum bright while allowing the drydown to project with restrained, elegant presence.
Who it’s for
For wearers who like classic chypres reworked with a modern, slightly rebellious twist, and who enjoy green, mossy, leathery perfumes with a clean finish. It will appeal to people drawn to structure, texture and understated provocation rather than sweetness or obvious freshness.
Release year
2019
The nose
Yann Vasnier is a French perfumer known for elegant, textural compositions that often balance clarity with unexpected depth. His work spans niche and designer perfumery, and he is especially adept at giving classic structures a contemporary twist. For George, Vasnier builds a modern chypre around green resinous brightness, moss, and leather, letting the cannabis accord add a slightly rebellious, urban tension. The result fits his strength in making polished compositions feel alive, tactile, and a little offbeat.
Collaborators
Carine Roitfeld shaped the creative brief and worked closely with the perfumers to make scents she would actually wear, bringing her own taste and persona into the line’s concept. Tom Ford is credited with helping connect her to IFF, indirectly enabling the project’s development.
Carine Roitfeld’s story
Carine Roitfeld Parfums translates Roitfeld’s fashion identity into scent: personal, genderless, and unapologetically sensual, with a couture-level attention to texture and presentation. The house favors emotional honesty over polish for its own sake, pairing luxury materials with a deliberately intimate, character-driven point of view.
George’s concept
George is part of the 7 Lovers collection, a series of perfumes inspired by Roitfeld’s imagined and real loves and by the cities attached to them. This one channels London through a fictional lover, mixing punk energy with old-world chypre structure and a bookstore-meets-secret-concert atmosphere.
Extra info
George is one of seven unisex fragrances in the 7 Lovers collection, each linked to a city and a lover. Its bottle was designed with an ergonomic khaki glass form and magnetic cap, reflecting the brand’s preference for tactile function over decorative prettiness.
Celebrity connection
The launch drew appearances from Tom Ford, Kris Jenner, Gigi Hadid, Joan Smalls, Halima Aden and Tracee Ellis Ross, linking the fragrance’s debut to a high-profile fashion crowd.
Perfumer: Yann Vansier.
You pushed a hidden door in the back of a bookstore, bewitching me as you passed with your chypre scent. Our words drowned by the punk notes of the secret concert, we embraced and watched the crowd.
Poised between tradition and modernity, this is an eclectic perfume. Electrified and inspirited by accords of cannabis and Iranian galbanum resin. The delicate green and floral notes of violet leaf – an utterly exceptional leaf absolute – are combined with jasmine, rose and iris and enhanced by the classic notes of wood, earth and leather offered by oakmoss.
All about this fragrance
Vibe check
George suits a close, charged setting where the room feels a little smoky and the conversation has an edge. It reads like tailored black clothes, low light and a confident, slightly defiant presence that leaves a green, mossy trace behind.
How to wear
Best in mild to cool weather, where its green chypre structure can open cleanly and the leather-moss base can settle without feeling heavy. Apply with a light hand, one to three sprays, to keep the cannabis and galbanum bright while allowing the drydown to project with restrained, elegant presence.
Who it’s for
For wearers who like classic chypres reworked with a modern, slightly rebellious twist, and who enjoy green, mossy, leathery perfumes with a clean finish. It will appeal to people drawn to structure, texture and understated provocation rather than sweetness or obvious freshness.
Release year
2019
The nose
Yann Vasnier is a French perfumer known for elegant, textural compositions that often balance clarity with unexpected depth. His work spans niche and designer perfumery, and he is especially adept at giving classic structures a contemporary twist. For George, Vasnier builds a modern chypre around green resinous brightness, moss, and leather, letting the cannabis accord add a slightly rebellious, urban tension. The result fits his strength in making polished compositions feel alive, tactile, and a little offbeat.
Collaborators
Carine Roitfeld shaped the creative brief and worked closely with the perfumers to make scents she would actually wear, bringing her own taste and persona into the line’s concept. Tom Ford is credited with helping connect her to IFF, indirectly enabling the project’s development.
Carine Roitfeld’s story
Carine Roitfeld Parfums translates Roitfeld’s fashion identity into scent: personal, genderless, and unapologetically sensual, with a couture-level attention to texture and presentation. The house favors emotional honesty over polish for its own sake, pairing luxury materials with a deliberately intimate, character-driven point of view.
George’s concept
George is part of the 7 Lovers collection, a series of perfumes inspired by Roitfeld’s imagined and real loves and by the cities attached to them. This one channels London through a fictional lover, mixing punk energy with old-world chypre structure and a bookstore-meets-secret-concert atmosphere.
Extra info
George is one of seven unisex fragrances in the 7 Lovers collection, each linked to a city and a lover. Its bottle was designed with an ergonomic khaki glass form and magnetic cap, reflecting the brand’s preference for tactile function over decorative prettiness.
Celebrity connection
The launch drew appearances from Tom Ford, Kris Jenner, Gigi Hadid, Joan Smalls, Halima Aden and Tracee Ellis Ross, linking the fragrance’s debut to a high-profile fashion crowd.