HAF translates to summer and is pronounced "haarv".
A niche perfume with an intense burst of citrus gradually unfurls to reveal vibrant florals conjuring up the heady sunshine of a summer’s day.
All about this fragrance
Vibe check
Haf suits close, warm-weather moments when the air is bright and the skin is already warmed by the sun. It reads like a fresh, polished presence with a sweet edge, ideal for someone who wants citrus and florals that feel vivid rather than airy.
How to wear
Best in spring and summer, especially in mild to warm weather, where the citrus opening can stay lively and the florals bloom without turning heavy. Apply lightly to let the scent project as a bright, sunny trail; a little goes a long way.
Who it’s for
For lovers of citrus-floral perfumes with a juicy, feminine lean, especially if you enjoy bergamot, grapefruit and green notes balanced by soft florals and a sweet, sensual finish. It will appeal to those who like brightness with a touch of allure.
Release year
2022
The nose
Lisa Howarth. Howarth is the founder and perfume maker behind Ortir Apothecari, an independent Welsh niche house built around place-led compositions. Her work for the brand tends to balance vivid naturalistic notes with a clear, modern structure, and Haf shows that approach in a citrus opening that moves cleanly into airy florals and a gentle woody base. As both founder and perfumer, Howarth shapes the brand’s creative direction as well as the formulas themselves, giving her fragrances a distinctly personal, artisanal character. Haf fits that signature: direct, atmospheric and rooted in a specific sensory idea rather than decorative complexity.
Ortir Apothecari’s story
Ortir Apothecari is a West Wales niche house rooted in place, season and craft. Founded by Lisa Howarth, it blends growing, distilling and perfume-making into fragrances shaped by Welsh landscapes and a dialogue between ancient and modern perfumery.
Haf’s concept
Haf means summer in Welsh and is pronounced "haarv". The fragrance was conceived as an intense citrus burst that gradually opens into vibrant florals, evoking the heat and brightness of a summer day, with the brand’s own seasonal and local Welsh imagery woven through its story.
Extra info
Haf is the Welsh word for summer, and the name is pronounced "haarv." The fragrance is positioned by the brand as a signature seasonal scent and has been tagged by retailers with descriptors such as #sexy and #sweet.
HAF translates to summer and is pronounced "haarv".
A niche perfume with an intense burst of citrus gradually unfurls to reveal vibrant florals conjuring up the heady sunshine of a summer’s day.
All about this fragrance
Vibe check
Haf suits close, warm-weather moments when the air is bright and the skin is already warmed by the sun. It reads like a fresh, polished presence with a sweet edge, ideal for someone who wants citrus and florals that feel vivid rather than airy.
How to wear
Best in spring and summer, especially in mild to warm weather, where the citrus opening can stay lively and the florals bloom without turning heavy. Apply lightly to let the scent project as a bright, sunny trail; a little goes a long way.
Who it’s for
For lovers of citrus-floral perfumes with a juicy, feminine lean, especially if you enjoy bergamot, grapefruit and green notes balanced by soft florals and a sweet, sensual finish. It will appeal to those who like brightness with a touch of allure.
Release year
2022
The nose
Lisa Howarth. Howarth is the founder and perfume maker behind Ortir Apothecari, an independent Welsh niche house built around place-led compositions. Her work for the brand tends to balance vivid naturalistic notes with a clear, modern structure, and Haf shows that approach in a citrus opening that moves cleanly into airy florals and a gentle woody base. As both founder and perfumer, Howarth shapes the brand’s creative direction as well as the formulas themselves, giving her fragrances a distinctly personal, artisanal character. Haf fits that signature: direct, atmospheric and rooted in a specific sensory idea rather than decorative complexity.
Ortir Apothecari’s story
Ortir Apothecari is a West Wales niche house rooted in place, season and craft. Founded by Lisa Howarth, it blends growing, distilling and perfume-making into fragrances shaped by Welsh landscapes and a dialogue between ancient and modern perfumery.
Haf’s concept
Haf means summer in Welsh and is pronounced "haarv". The fragrance was conceived as an intense citrus burst that gradually opens into vibrant florals, evoking the heat and brightness of a summer day, with the brand’s own seasonal and local Welsh imagery woven through its story.
Extra info
Haf is the Welsh word for summer, and the name is pronounced "haarv." The fragrance is positioned by the brand as a signature seasonal scent and has been tagged by retailers with descriptors such as #sexy and #sweet.