HIRAETH is akin to longing/nostalgia (no direct translation into English) and is pronounced "Hear-ay-the".
Enveloping with intimate notes of jasmine, this intoxicating niche fragrance offers comfort and wellbeing. Cocoons in layers of familiarity from its sweet embrace of amber to an earthiness fashioned from traces of oakmoss.
All about this fragrance
Vibe check
This is a fragrance for close quarters and unhurried conversation, when you want to feel composed without seeming formal. Its floral-resinous softness sits near the skin, creating a calm, thoughtful presence that reads as intimate rather than loud.
How to wear
Best worn in mild to cool weather, where its jasmine, neroli, and frankincense can stay clear before the amber and oakmoss deepen on skin. Apply lightly for a restrained, skin-close effect; a couple of sprays are enough to let the scent bloom without overwhelming its delicate green floral balance.
Who it’s for
For wearers who like green florals with a resinous, slightly earthy edge, and who prefer fragrances that feel natural, reflective, and quietly textured. It will appeal to those drawn to intimate niche perfumery rather than overt sweetness or heavy projection.
Release year
2022
The nose
Lisa Howarth is the founder and perfumer behind Ortir Apothecari, a Welsh independent house built around small-batch natural perfumery and locally grown botanicals. Her work tends to feel lyrical and place-led, with a clear interest in translating landscape, memory, and seasonal change into scent. With Hiraeth, Howarth leans into that signature sensibility: a composition that balances aromatic brightness, floral softness, and resinous depth. The result feels personal rather than polished to anonymity, with the kind of restrained complexity that suits an artisan perfumer working closely from raw materials to finished bottle.
Ortir Apothecari’s story
Ortir Apothecari is an artisan Welsh fragrance house shaped by small-batch production, home-grown botanicals, and a strong sense of place. Its perfumes are designed to feel personal and evocative, drawing on Welsh landscapes, seasonal materials, and a hands-on approach from cultivation through bottling.
Hiraeth’s concept
Hiraeth takes its name from the Welsh word for longing or nostalgia, and the fragrance is built around that emotional idea rather than a literal scene. It belongs to Ortir Apothecari’s debut collection, created by Lisa Howarth as part of a house rooted in her life and work in Wales. The scent pairs intimate jasmine and frankincense with amber and oakmoss, giving the impression of memory made tangible.
Extra info
Hiraeth is pronounced "Hear-ay-the". The name refers to a Welsh concept of longing that has no direct English translation. It is part of Ortir Apothecari’s debut collection and reflects the house’s Welsh roots.
HIRAETH is akin to longing/nostalgia (no direct translation into English) and is pronounced "Hear-ay-the".
Enveloping with intimate notes of jasmine, this intoxicating niche fragrance offers comfort and wellbeing. Cocoons in layers of familiarity from its sweet embrace of amber to an earthiness fashioned from traces of oakmoss.
All about this fragrance
Vibe check
This is a fragrance for close quarters and unhurried conversation, when you want to feel composed without seeming formal. Its floral-resinous softness sits near the skin, creating a calm, thoughtful presence that reads as intimate rather than loud.
How to wear
Best worn in mild to cool weather, where its jasmine, neroli, and frankincense can stay clear before the amber and oakmoss deepen on skin. Apply lightly for a restrained, skin-close effect; a couple of sprays are enough to let the scent bloom without overwhelming its delicate green floral balance.
Who it’s for
For wearers who like green florals with a resinous, slightly earthy edge, and who prefer fragrances that feel natural, reflective, and quietly textured. It will appeal to those drawn to intimate niche perfumery rather than overt sweetness or heavy projection.
Release year
2022
The nose
Lisa Howarth is the founder and perfumer behind Ortir Apothecari, a Welsh independent house built around small-batch natural perfumery and locally grown botanicals. Her work tends to feel lyrical and place-led, with a clear interest in translating landscape, memory, and seasonal change into scent. With Hiraeth, Howarth leans into that signature sensibility: a composition that balances aromatic brightness, floral softness, and resinous depth. The result feels personal rather than polished to anonymity, with the kind of restrained complexity that suits an artisan perfumer working closely from raw materials to finished bottle.
Ortir Apothecari’s story
Ortir Apothecari is an artisan Welsh fragrance house shaped by small-batch production, home-grown botanicals, and a strong sense of place. Its perfumes are designed to feel personal and evocative, drawing on Welsh landscapes, seasonal materials, and a hands-on approach from cultivation through bottling.
Hiraeth’s concept
Hiraeth takes its name from the Welsh word for longing or nostalgia, and the fragrance is built around that emotional idea rather than a literal scene. It belongs to Ortir Apothecari’s debut collection, created by Lisa Howarth as part of a house rooted in her life and work in Wales. The scent pairs intimate jasmine and frankincense with amber and oakmoss, giving the impression of memory made tangible.
Extra info
Hiraeth is pronounced "Hear-ay-the". The name refers to a Welsh concept of longing that has no direct English translation. It is part of Ortir Apothecari’s debut collection and reflects the house’s Welsh roots.