Mad

Minty milk fudge
Fruity
Green
Woody
Notesbergamotblackcurrantbuchu herbclovesjasminemadagascar vanillamuskvanillavetivervioletylang-ylang
Tags #clean #fresh #smoky
Style unisex
Mad - And Fragrance - Bloom Perfumery

Madagasgar’s threatened forests are home to some of the most intoxicating plants in the world. Including vanilla. Which smells loads better than a lemur.

But we’re not talking about ice cream or a shot of vanilla goo in a skinny latte. No, this is naked vanilla packed with luxurious orchid warmth. Blended with the best Madagascar has to offer including ylang oil, vetiver,violet, musk, jasmine and cloves.

Think of this it as an ecosystem in a bottle; a hug from mother earth. You get the picture.

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All about this fragrance

Vibe check

This is a scent for close range and quiet confidence: a clean, green vanilla that feels polished rather than sugary. It suits a wearer who likes their presence to read as natural and composed, with a subtle smoky trail that lingers in conversation.

How to wear

Best in mild to cool weather, where its green fruitiness and vanilla warmth can unfold without becoming heavy. Apply lightly to pulse points for a smooth, intimate trail; a couple of sprays is enough to let the vetiver and musk stay airy while the vanilla turns creamier on skin.

Who it’s for

For those drawn to natural-smelling vanillas with a greener, more textured edge. It will appeal to wearers who like fruity-woody compositions, understated sweetness, and fragrances that balance freshness with a soft smoky warmth.

Release year

2020

And Fragrance’s story

ånd fragrance builds its identity around natural, hand-made compositions and ethically sourced ingredients, with a particular focus on Madagascar. The house treats vanilla not as a dessert note but as a raw material with texture, depth and environmental context.

Mad’s concept

Måd was conceived as a tribute to Madagascar’s forests and the plants that grow there, especially ethically sourced vanilla. The idea is to present vanilla in its naked, unprocessed form, supported by local botanicals and a woody, smoky structure rather than gourmand sweetness.

Extra info

The name Måd points to Madagascar, the source of the brand’s sustainably sourced vanilla. The fragrance is built around the idea of “naked vanilla,” and it has been described as having above-average longevity with a fresh-to-creamy evolution.

All about this fragrance

Close

Featured in edits and sample packs SmokestackVanilla!
Notesbergamotblackcurrantbuchu herbclovesjasminemadagascar vanillamuskvanillavetivervioletylang-ylang
Tags #clean #fresh #smoky
Style unisex

Madagasgar’s threatened forests are home to some of the most intoxicating plants in the world. Including vanilla. Which smells loads better than a lemur.

But we’re not talking about ice cream or a shot of vanilla goo in a skinny latte. No, this is naked vanilla packed with luxurious orchid warmth. Blended with the best Madagascar has to offer including ylang oil, vetiver,violet, musk, jasmine and cloves.

Think of this it as an ecosystem in a bottle; a hug from mother earth. You get the picture.

Close

All about this fragrance

Vibe check

This is a scent for close range and quiet confidence: a clean, green vanilla that feels polished rather than sugary. It suits a wearer who likes their presence to read as natural and composed, with a subtle smoky trail that lingers in conversation.

How to wear

Best in mild to cool weather, where its green fruitiness and vanilla warmth can unfold without becoming heavy. Apply lightly to pulse points for a smooth, intimate trail; a couple of sprays is enough to let the vetiver and musk stay airy while the vanilla turns creamier on skin.

Who it’s for

For those drawn to natural-smelling vanillas with a greener, more textured edge. It will appeal to wearers who like fruity-woody compositions, understated sweetness, and fragrances that balance freshness with a soft smoky warmth.

Release year

2020

And Fragrance’s story

ånd fragrance builds its identity around natural, hand-made compositions and ethically sourced ingredients, with a particular focus on Madagascar. The house treats vanilla not as a dessert note but as a raw material with texture, depth and environmental context.

Mad’s concept

Måd was conceived as a tribute to Madagascar’s forests and the plants that grow there, especially ethically sourced vanilla. The idea is to present vanilla in its naked, unprocessed form, supported by local botanicals and a woody, smoky structure rather than gourmand sweetness.

Extra info

The name Måd points to Madagascar, the source of the brand’s sustainably sourced vanilla. The fragrance is built around the idea of “naked vanilla,” and it has been described as having above-average longevity with a fresh-to-creamy evolution.

All about this fragrance

Close

Featured in edits and sample packs SmokestackVanilla!