Honey, rose and boozy vanilla combine in a delectable amber that turns sticky into licky. This eau de parfum blends an abundance of golden honey and the warmth of rum with an irresistibly addictive vanilla absolute. Damask rose and pink pepper unfolds into the warmth of tonka bean absolute and benzoin resinoid, beckoning anyone who approaches with seductive allure. Patchouli and orcanox adds further depth, revealing darker tones that envelop the room with a euphoric embrace.
PERFUMER
ALEX LEE
All about this fragrance
Vibe check
This is a close-range, high-impact fragrance for evenings when you want warmth and presence to arrive before you do. It suits intimate rooms, low light and conversation at arm’s length, where its honeyed rose and rum facets can feel plush rather than overpowering.
How to wear
Best worn in cooler weather or after dark, when its sweetness and resinous base can bloom without turning heavy. Apply sparingly at first; one to three sprays is usually enough, as the scent has strong diffusion and a lingering ambered trail that deepens on skin.
Who it’s for
For wearers who like gourmand fragrances with bite: honeyed, boozy, floral and darkly sensual rather than airy or transparent. It will appeal to those drawn to rich amber, rose and vanilla compositions with a bold, statement-making finish.
Release year
2023
The nose
Alex Lee
BORNTOSTANDOUT’s story
BORNTOSTANDOUT is a Korean niche house built around bold gourmand compositions and a deliberately rebellious point of view. Its fragrances lean into excess, contrast and individuality, with a creative language that favors provocation over polish and encourages wearers to stand apart rather than blend in.
MAD HONEY’s concept
Mad Honey was launched in 2023 as part of BORNTOSTANDOUT’s gourmand direction, built around the tension between golden sweetness and darker, more animalic warmth. Honey, rose, rum and vanilla are pushed into an ambered, woody frame, creating a scent that feels lush, sticky and deliberately seductive.
Extra info
Mad Honey is a 2023 release and one of BORNTOSTANDOUT’s signature-style gourmand compositions. Its note structure pairs pink pepper and rum with honey, Damask rose, bourbon vanilla, benzoin, patchouli, tonka bean and Orcanox, giving the sweetness a distinctly textured, modern base.
Honey, rose and boozy vanilla combine in a delectable amber that turns sticky into licky. This eau de parfum blends an abundance of golden honey and the warmth of rum with an irresistibly addictive vanilla absolute. Damask rose and pink pepper unfolds into the warmth of tonka bean absolute and benzoin resinoid, beckoning anyone who approaches with seductive allure. Patchouli and orcanox adds further depth, revealing darker tones that envelop the room with a euphoric embrace.
PERFUMER
ALEX LEE
All about this fragrance
Vibe check
This is a close-range, high-impact fragrance for evenings when you want warmth and presence to arrive before you do. It suits intimate rooms, low light and conversation at arm’s length, where its honeyed rose and rum facets can feel plush rather than overpowering.
How to wear
Best worn in cooler weather or after dark, when its sweetness and resinous base can bloom without turning heavy. Apply sparingly at first; one to three sprays is usually enough, as the scent has strong diffusion and a lingering ambered trail that deepens on skin.
Who it’s for
For wearers who like gourmand fragrances with bite: honeyed, boozy, floral and darkly sensual rather than airy or transparent. It will appeal to those drawn to rich amber, rose and vanilla compositions with a bold, statement-making finish.
Release year
2023
The nose
Alex Lee
BORNTOSTANDOUT’s story
BORNTOSTANDOUT is a Korean niche house built around bold gourmand compositions and a deliberately rebellious point of view. Its fragrances lean into excess, contrast and individuality, with a creative language that favors provocation over polish and encourages wearers to stand apart rather than blend in.
MAD HONEY’s concept
Mad Honey was launched in 2023 as part of BORNTOSTANDOUT’s gourmand direction, built around the tension between golden sweetness and darker, more animalic warmth. Honey, rose, rum and vanilla are pushed into an ambered, woody frame, creating a scent that feels lush, sticky and deliberately seductive.
Extra info
Mad Honey is a 2023 release and one of BORNTOSTANDOUT’s signature-style gourmand compositions. Its note structure pairs pink pepper and rum with honey, Damask rose, bourbon vanilla, benzoin, patchouli, tonka bean and Orcanox, giving the sweetness a distinctly textured, modern base.