A green and lightly gourmand interpretation of pho, Vietnam's national dish. This fragrance mirrors the dish's main ingredients, echoes the warm blend of spices, and weaves in hints of fresh herbs. The top notes brim with cilantro and basil, which slowly reveal anise and charred ginger. A touch of patchouli imparts a hint of umami richness. While not a literal translation, Pho Breakfast invites you to savour its symphony of aromas and tastes.
All about this fragrance
Vibe check
This is the kind of scent that feels most natural in close quarters, where its herbal brightness and savory spice can read as intriguing rather than loud. It projects a crisp, modern presence: clean at first, then warmer and more textured as the anise and patchouli settle in.
How to wear
Best in mild to warm weather, where the aromatic herbs and citrusy lift stay vivid without becoming heavy. Apply lightly at first; it has a strong presence and can read beast-mode on skin, so one to two sprays is often enough for a clear but controlled trail.
Who it’s for
For wearers who enjoy aromatic, green and spicy compositions with an unusual culinary twist. It will appeal to people who like clean but characterful scents, savory-gourmand ideas, and fragrances that feel inventive rather than conventionally pretty.
Release year
2023
The nose
Anh Ngo. A contemporary perfumer working with d'Annam and IFF on Pho Breakfast, Ngo’s role here is to translate a culinary idea into a wearable composition without making it literal. The result leans into clarity and contrast: bright herbs, aniseed spice and a dry, woody finish. While Pho Breakfast is more concept-driven than signature-style driven, the fragrance fits the modern niche approach to perfumery that treats aroma as atmosphere and memory as much as beauty. Its structure suggests a perfumer comfortable with crisp aromatic materials, restrained gourmand nuance and a clean, transparent finish.
Collaborators
IFF (International Flavors & Fragrances) collaborated on the fragrance development, helping shape the composition alongside perfumer Anh Ngo and d'Annam’s creative brief. The house’s founder, Nick Hoang, defined the broader Vietnam-inspired concept that frames the scent within the brand’s debut collection.
d'Annam’s story
d'Annam builds fragrances as contemporary love letters to Vietnam, translating memory, heritage and everyday culture into small-batch compositions. The house emphasizes artisanal craft, fine natural materials and recycled packaging, with a clear sense of place rather than generic luxury polish.
Pho Breakfast’s concept
Pho Breakfast was created as a green, lightly gourmand interpretation of pho, Vietnam’s national dish. Rather than copying the dish outright, it echoes the warmth of the spice broth and the lift of fresh herbs, using basil, cilantro, star anise and ginger to suggest the experience of the bowl in scent form.
Extra info
Pho Breakfast is part of d'Annam’s debut Vietnam-inspired collection, Chapter 1: Enchanting Vietnam. Its name and concept reference pho, but the fragrance is intentionally not a literal broth accord; instead, it turns the dish into an abstract aromatic composition.
A green and lightly gourmand interpretation of pho, Vietnam's national dish. This fragrance mirrors the dish's main ingredients, echoes the warm blend of spices, and weaves in hints of fresh herbs. The top notes brim with cilantro and basil, which slowly reveal anise and charred ginger. A touch of patchouli imparts a hint of umami richness. While not a literal translation, Pho Breakfast invites you to savour its symphony of aromas and tastes.
All about this fragrance
Vibe check
This is the kind of scent that feels most natural in close quarters, where its herbal brightness and savory spice can read as intriguing rather than loud. It projects a crisp, modern presence: clean at first, then warmer and more textured as the anise and patchouli settle in.
How to wear
Best in mild to warm weather, where the aromatic herbs and citrusy lift stay vivid without becoming heavy. Apply lightly at first; it has a strong presence and can read beast-mode on skin, so one to two sprays is often enough for a clear but controlled trail.
Who it’s for
For wearers who enjoy aromatic, green and spicy compositions with an unusual culinary twist. It will appeal to people who like clean but characterful scents, savory-gourmand ideas, and fragrances that feel inventive rather than conventionally pretty.
Release year
2023
The nose
Anh Ngo. A contemporary perfumer working with d'Annam and IFF on Pho Breakfast, Ngo’s role here is to translate a culinary idea into a wearable composition without making it literal. The result leans into clarity and contrast: bright herbs, aniseed spice and a dry, woody finish. While Pho Breakfast is more concept-driven than signature-style driven, the fragrance fits the modern niche approach to perfumery that treats aroma as atmosphere and memory as much as beauty. Its structure suggests a perfumer comfortable with crisp aromatic materials, restrained gourmand nuance and a clean, transparent finish.
Collaborators
IFF (International Flavors & Fragrances) collaborated on the fragrance development, helping shape the composition alongside perfumer Anh Ngo and d'Annam’s creative brief. The house’s founder, Nick Hoang, defined the broader Vietnam-inspired concept that frames the scent within the brand’s debut collection.
d'Annam’s story
d'Annam builds fragrances as contemporary love letters to Vietnam, translating memory, heritage and everyday culture into small-batch compositions. The house emphasizes artisanal craft, fine natural materials and recycled packaging, with a clear sense of place rather than generic luxury polish.
Pho Breakfast’s concept
Pho Breakfast was created as a green, lightly gourmand interpretation of pho, Vietnam’s national dish. Rather than copying the dish outright, it echoes the warmth of the spice broth and the lift of fresh herbs, using basil, cilantro, star anise and ginger to suggest the experience of the bowl in scent form.
Extra info
Pho Breakfast is part of d'Annam’s debut Vietnam-inspired collection, Chapter 1: Enchanting Vietnam. Its name and concept reference pho, but the fragrance is intentionally not a literal broth accord; instead, it turns the dish into an abstract aromatic composition.