Inspired by the forces that created both the basalt rock formations of the ‘Giant’s Causeway’ on the coast of Northern Ireland and in neighbouring Scotland were employed in the shipyards on the banks of the Clyde. Pyroclasm (trans: broken by fire) explores the idea of the intense heat and pressure needed to create the basalt ‘rivets’ of this natural phenomenon and the similar forces involved in fastening the hulls of iron ships.
All about this fragrance
Vibe check
Pyroclasm suits a close, low-lit setting where its smoke and mineral edges can unfold without needing to announce themselves. It feels like a scent for someone who prefers a hard silhouette and a quiet intensity, leaving behind the impression of scorched stone and cold metal rather than sweetness or polish.
How to wear
Best worn in cool weather, where its smoky woods and mineral facets can breathe without becoming harsh. One or two sprays are enough: it opens with a forceful, textured presence, then settles closer to the skin into a darker, more resinous trail that lasts well into the day.
Who it’s for
For wearers who like smoky woods, mineral accords and unconventional, industrial-leaning compositions. It will appeal to those drawn to bold niche perfumery, especially scents with a rugged, elemental character and a dry, atmospheric finish rather than sweetness or smoothness.
Release year
2024
The nose
Euan McCall. McCall is a Scottish perfumer best known as the founder of Jorum Studio, where he has built a reputation for vivid, textural compositions that lean into natural materials, abstraction and a distinctly modern sense of place. His work often balances ruggedness with precision, and Pyroclasm fits that language well: mineral, smoky and forceful, with a structure that feels carved rather than polished.
Collaborators
BeauFort London’s founder Leo shaped the house’s broader creative direction, using the brand’s coastal, nautical and historical storytelling to frame the Force Majeure concept, while Euan McCall translated that brief into the fragrance itself. The result is a collaboration between house vision and perfumerly interpretation, with the scent built to express heat, pressure and industrial force rather than decorative prettiness.
Beaufort’s story
BeauFort London builds fragrances around smoke, weathered materials and British maritime history, treating perfume as a way to tell hard-edged stories rather than to flatter. The house favors bold, divisive compositions with a strong sense of place, often drawing on coastal landscapes, shipbuilding, metal, tar and ash to create scents that feel atmospheric, dramatic and uncompromising.
Pyroclasm’s concept
Pyroclasm was created for BeauFort London’s Force Majeure chapter, released to mark the house’s tenth anniversary. Its concept links the basalt formations of Northern Ireland’s Giant’s Causeway with the iron shipyards of the River Clyde, using the idea of fire, pressure and construction to connect geology and industry. The name, meaning broken by fire, captures that tension between destruction and making.
Extra info
Pyroclasm means broken by fire, a title that neatly mirrors its volcanic inspiration. It was part of BeauFort London’s Force Majeure trio and received a Special Mention at the Art and Olfaction Awards for its artistic merit.
Inspired by the forces that created both the basalt rock formations of the ‘Giant’s Causeway’ on the coast of Northern Ireland and in neighbouring Scotland were employed in the shipyards on the banks of the Clyde. Pyroclasm (trans: broken by fire) explores the idea of the intense heat and pressure needed to create the basalt ‘rivets’ of this natural phenomenon and the similar forces involved in fastening the hulls of iron ships.
All about this fragrance
Vibe check
Pyroclasm suits a close, low-lit setting where its smoke and mineral edges can unfold without needing to announce themselves. It feels like a scent for someone who prefers a hard silhouette and a quiet intensity, leaving behind the impression of scorched stone and cold metal rather than sweetness or polish.
How to wear
Best worn in cool weather, where its smoky woods and mineral facets can breathe without becoming harsh. One or two sprays are enough: it opens with a forceful, textured presence, then settles closer to the skin into a darker, more resinous trail that lasts well into the day.
Who it’s for
For wearers who like smoky woods, mineral accords and unconventional, industrial-leaning compositions. It will appeal to those drawn to bold niche perfumery, especially scents with a rugged, elemental character and a dry, atmospheric finish rather than sweetness or smoothness.
Release year
2024
The nose
Euan McCall. McCall is a Scottish perfumer best known as the founder of Jorum Studio, where he has built a reputation for vivid, textural compositions that lean into natural materials, abstraction and a distinctly modern sense of place. His work often balances ruggedness with precision, and Pyroclasm fits that language well: mineral, smoky and forceful, with a structure that feels carved rather than polished.
Collaborators
BeauFort London’s founder Leo shaped the house’s broader creative direction, using the brand’s coastal, nautical and historical storytelling to frame the Force Majeure concept, while Euan McCall translated that brief into the fragrance itself. The result is a collaboration between house vision and perfumerly interpretation, with the scent built to express heat, pressure and industrial force rather than decorative prettiness.
Beaufort’s story
BeauFort London builds fragrances around smoke, weathered materials and British maritime history, treating perfume as a way to tell hard-edged stories rather than to flatter. The house favors bold, divisive compositions with a strong sense of place, often drawing on coastal landscapes, shipbuilding, metal, tar and ash to create scents that feel atmospheric, dramatic and uncompromising.
Pyroclasm’s concept
Pyroclasm was created for BeauFort London’s Force Majeure chapter, released to mark the house’s tenth anniversary. Its concept links the basalt formations of Northern Ireland’s Giant’s Causeway with the iron shipyards of the River Clyde, using the idea of fire, pressure and construction to connect geology and industry. The name, meaning broken by fire, captures that tension between destruction and making.
Extra info
Pyroclasm means broken by fire, a title that neatly mirrors its volcanic inspiration. It was part of BeauFort London’s Force Majeure trio and received a Special Mention at the Art and Olfaction Awards for its artistic merit.