An interpretation of hōjicha ほうじ茶 (roasted green tea), a popular tea in Japan. The scent combines the roasted crispness of brewed tea leaves with the creaminess of steaming milk. Accents of gyokuro (high-grade green tea) and seaweed create a beguiling depth.
All about this fragrance
Vibe check
This is the scent of a quiet afternoon in a small tea shop, where the air carries roasted leaves, warm cups and a faint savory edge from the counter. It feels close, unhurried and reassuring, with a gentle presence that stays personal rather than filling the room.
How to wear
Best in cool to mild weather, where its roasted tea accord can stay crisp without turning heavy. Apply lightly, one to three sprays, to keep the milkiness and nutty-green facets close to the skin; in warmer air it reads softer and more comforting, while in cooler air the tea and seaweed notes feel clearer.
Who it’s for
For people who like tea fragrances with a realistic, slightly savory edge rather than a sweet gourmand take. It will appeal to wearers drawn to calm, understated scents with roasted, milky, herbal and nutty nuances, and to those who prefer intimacy over projection.
Release year
2018
The nose
TEAM LUZ under Tetsu Amada. J-Scent’s in-house creative team works as a collective rather than a single-star perfumer, which suits the brand’s narrative approach: each scent is built like a small portrait of Japanese life, tuned for balance, nuance and realism. Under founder Tetsu Amada’s direction, TEAM LUZ has helped define J-Scent’s restrained, intimate style, and Hojicha is a good example of that method—less abstract than many tea fragrances, more focused on the tactile smell of brewed leaves, steam and everyday comfort.
Collaborators
Tetsu Amada guided the in-house TEAM LUZ collective, shaping the brand’s creative direction and the fragrance’s Japanese-life narrative while the team’s perfumers, evaluators, planners, designers, directors and producers developed the formula together.
J-Scent’s story
J-Scent is built around the idea of capturing the scent of Japan in a bottle. The house draws on culture, tradition, nature and everyday life, favoring subtlety, memory and atmosphere over loud projection. Its fragrances tend to feel intimate, balanced and distinctly made in Japan.
ほうじ茶 Hojicha (Roasted Green Tea)’s concept
Hojicha was created as an interpretation of roasted Japanese green tea, aiming to recreate the aroma of brewed tea leaves and the nostalgic feeling of passing tea shops. The composition leans into roasted crispness, then adds creamy milk, gyokuro-like depth and seaweed accents to give the tea accord a more textured, lived-in character.
Extra info
Hojicha is an Eau de Parfum in 50 ml format and is part of J-Scent’s Japan-focused collection. It has been noted as a top-selling J-Scent fragrance in America, and it stands out for treating roasted tea as a comforting everyday scent rather than a polished luxury abstraction.
An interpretation of hōjicha ほうじ茶 (roasted green tea), a popular tea in Japan. The scent combines the roasted crispness of brewed tea leaves with the creaminess of steaming milk. Accents of gyokuro (high-grade green tea) and seaweed create a beguiling depth.
All about this fragrance
Vibe check
This is the scent of a quiet afternoon in a small tea shop, where the air carries roasted leaves, warm cups and a faint savory edge from the counter. It feels close, unhurried and reassuring, with a gentle presence that stays personal rather than filling the room.
How to wear
Best in cool to mild weather, where its roasted tea accord can stay crisp without turning heavy. Apply lightly, one to three sprays, to keep the milkiness and nutty-green facets close to the skin; in warmer air it reads softer and more comforting, while in cooler air the tea and seaweed notes feel clearer.
Who it’s for
For people who like tea fragrances with a realistic, slightly savory edge rather than a sweet gourmand take. It will appeal to wearers drawn to calm, understated scents with roasted, milky, herbal and nutty nuances, and to those who prefer intimacy over projection.
Release year
2018
The nose
TEAM LUZ under Tetsu Amada. J-Scent’s in-house creative team works as a collective rather than a single-star perfumer, which suits the brand’s narrative approach: each scent is built like a small portrait of Japanese life, tuned for balance, nuance and realism. Under founder Tetsu Amada’s direction, TEAM LUZ has helped define J-Scent’s restrained, intimate style, and Hojicha is a good example of that method—less abstract than many tea fragrances, more focused on the tactile smell of brewed leaves, steam and everyday comfort.
Collaborators
Tetsu Amada guided the in-house TEAM LUZ collective, shaping the brand’s creative direction and the fragrance’s Japanese-life narrative while the team’s perfumers, evaluators, planners, designers, directors and producers developed the formula together.
J-Scent’s story
J-Scent is built around the idea of capturing the scent of Japan in a bottle. The house draws on culture, tradition, nature and everyday life, favoring subtlety, memory and atmosphere over loud projection. Its fragrances tend to feel intimate, balanced and distinctly made in Japan.
ほうじ茶 Hojicha (Roasted Green Tea)’s concept
Hojicha was created as an interpretation of roasted Japanese green tea, aiming to recreate the aroma of brewed tea leaves and the nostalgic feeling of passing tea shops. The composition leans into roasted crispness, then adds creamy milk, gyokuro-like depth and seaweed accents to give the tea accord a more textured, lived-in character.
Extra info
Hojicha is an Eau de Parfum in 50 ml format and is part of J-Scent’s Japan-focused collection. It has been noted as a top-selling J-Scent fragrance in America, and it stands out for treating roasted tea as a comforting everyday scent rather than a polished luxury abstraction.