Tobacco is an ancient crop, which for centuries has lured people with its enticing aroma and powerful rituals. It’s the shared, flirtatious exchange of preparing a roll-up for someone, the way the tobacco leaf crumbles between your fingers, the smell of flame torching paper. Tobacco is a notoriously difficult addiction to quit, but with Smoke, you don’t have to.
All about this fragrance
Vibe check
Smoke belongs to close-range settings where its dry tobacco haze can settle into the air without being overwhelmed. It feels most at home in dim, intimate company, when the room is quiet enough for the scent to read as a textured presence rather than a loud statement.
How to wear
Best worn in cooler weather, especially autumn and winter, where its smoky tobacco and tonka warmth can unfold cleanly on skin. Apply lightly to avoid overloading the composition; a few sprays are enough for a noticeable, resinous trail that stays close but leaves a distinct woody-smoky impression.
Who it’s for
For those who like tobacco fragrances with a dry, smoky edge rather than sweet pipe-tobacco softness. It will appeal to wearers who enjoy bold, characterful scents with a slightly raw, resinous texture and a modern niche sensibility.
Release year
2018
The nose
Olivier Cresp is a master perfumer at Firmenich and one of contemporary perfumery’s most recognisable names, known for shaping some of the last few decades’ most influential commercial scents. His style often balances clarity with sensuality, giving his compositions immediate appeal without losing character. For Smoke, Cresp turns to a stripped-back tobacco accord, smoke, cade oil and tonka bean to evoke the first puff of a cigarette and the dry, tactile feel of tobacco leaf. The result fits his talent for building memorable, addictive signatures from a compact palette of materials.
Collaborators
Anaïs Cresp helped shape Akro’s concept from the start, drawing on her London experiences and the atmosphere of pubs and bars to define the brand’s addiction theme. Jack, through Les Influenceurs, was part of the founding creative circle, helping translate that idea into a contemporary fragrance project.
Akro’s story
Akro is built around modern addictions and everyday pleasures, treating cravings as a source of fragrance ideas rather than a taboo. The house works with a minimalist, concept-driven approach, using a small number of materials to create direct, sensory compositions that feel sharp, contemporary and emotionally immediate.
Smoke’s concept
Smoke was created as part of Akro’s 2018 launch and is inspired by the allure of cigarette smoking and tobacco rituals. The concept draws on the smell of tobacco leaf, flame, paper and smoke, with the brand’s wider story rooted in Anaïs Cresp’s olfactory memories of London pubs and the idea of bottling familiar vices.
Extra info
Smoke was part of Akro’s original six-fragrance launch in 2018. The name is direct and literal, and the composition is built around tobacco leaf, smoke and tonka bean, making it one of the brand’s clearest expressions of its addiction theme.
Tobacco is an ancient crop, which for centuries has lured people with its enticing aroma and powerful rituals. It’s the shared, flirtatious exchange of preparing a roll-up for someone, the way the tobacco leaf crumbles between your fingers, the smell of flame torching paper. Tobacco is a notoriously difficult addiction to quit, but with Smoke, you don’t have to.
All about this fragrance
Vibe check
Smoke belongs to close-range settings where its dry tobacco haze can settle into the air without being overwhelmed. It feels most at home in dim, intimate company, when the room is quiet enough for the scent to read as a textured presence rather than a loud statement.
How to wear
Best worn in cooler weather, especially autumn and winter, where its smoky tobacco and tonka warmth can unfold cleanly on skin. Apply lightly to avoid overloading the composition; a few sprays are enough for a noticeable, resinous trail that stays close but leaves a distinct woody-smoky impression.
Who it’s for
For those who like tobacco fragrances with a dry, smoky edge rather than sweet pipe-tobacco softness. It will appeal to wearers who enjoy bold, characterful scents with a slightly raw, resinous texture and a modern niche sensibility.
Release year
2018
The nose
Olivier Cresp is a master perfumer at Firmenich and one of contemporary perfumery’s most recognisable names, known for shaping some of the last few decades’ most influential commercial scents. His style often balances clarity with sensuality, giving his compositions immediate appeal without losing character. For Smoke, Cresp turns to a stripped-back tobacco accord, smoke, cade oil and tonka bean to evoke the first puff of a cigarette and the dry, tactile feel of tobacco leaf. The result fits his talent for building memorable, addictive signatures from a compact palette of materials.
Collaborators
Anaïs Cresp helped shape Akro’s concept from the start, drawing on her London experiences and the atmosphere of pubs and bars to define the brand’s addiction theme. Jack, through Les Influenceurs, was part of the founding creative circle, helping translate that idea into a contemporary fragrance project.
Akro’s story
Akro is built around modern addictions and everyday pleasures, treating cravings as a source of fragrance ideas rather than a taboo. The house works with a minimalist, concept-driven approach, using a small number of materials to create direct, sensory compositions that feel sharp, contemporary and emotionally immediate.
Smoke’s concept
Smoke was created as part of Akro’s 2018 launch and is inspired by the allure of cigarette smoking and tobacco rituals. The concept draws on the smell of tobacco leaf, flame, paper and smoke, with the brand’s wider story rooted in Anaïs Cresp’s olfactory memories of London pubs and the idea of bottling familiar vices.
Extra info
Smoke was part of Akro’s original six-fragrance launch in 2018. The name is direct and literal, and the composition is built around tobacco leaf, smoke and tonka bean, making it one of the brand’s clearest expressions of its addiction theme.