Live, Love, Sugar. The feeling of sugar addiction in its purest state.
PERFUMER
ANNE-SOPHIE BEHAGHEL
All about this fragrance
Vibe check
This is the scent of someone leaning into warmth and appetite rather than restraint: close conversation, soft lighting, a knit sweater, and the kind of presence that feels edible from a distance. It reads richest when the air is cool and the mood is intimate.
How to wear
Best in fall and winter, or on cool evenings when its sweetness can spread without turning heavy. Use a light hand if worn solo, or one spray as a layering accent to add depth and sugar to another fragrance. On skin it feels dense and cozy; in the air it projects a warm cocoa-coffee haze with good staying power.
Who it’s for
For gourmand lovers who want sweetness with body and contrast rather than a simple candy effect. It suits wearers drawn to cocoa, coffee, vanilla and woody warmth, especially those who like fragrances that feel indulgent, textured and a little bold.
Release year
2023
The nose
Anne-Sophie Behaghel is a contemporary perfumer known for working across niche and artistic fragrance projects with a strong eye for texture, contrast and modern gourmand effects. Her compositions often balance comfort with tension, giving sweet materials a more architectural, less syrupy shape. On Sugar Addict, she leans into a dense edible profile without letting it collapse into simple dessert territory. The result is a fragrance that feels deliberately layered: sugar, cocoa and coffee are given warmth and depth through woods and resinous accents, which is very much in line with her style of making gourmand ideas feel polished and dimensional.
BORNTOSTANDOUT’s story
BORNTOSTANDOUT builds its identity around unapologetic, high-impact niche perfumery with a playful but provocative edge. The house favors bold gourmand and sensual compositions that feel deliberately excessive, turning sweetness, texture and intensity into a signature language rather than a safe crowd-pleasing formula.
SUGAR ADDICT’s concept
Sugar Addict was introduced in 2023 as a gourmand Eau de Parfum built around the idea of sugar in its most concentrated form. The brand frames it as a “fragrance sweetener,” meant to be worn alone or used to amplify the sweetness of other scents, with the slogan “Live, Love, Sugar” setting the tone for its indulgent concept.
Extra info
BORNTOSTANDOUT presents Sugar Addict as a “fragrance sweetener,” designed to be worn alone or to intensify other perfumes. It is a unisex Eau de Parfum and is widely described as a sweet, warm gourmand with strong longevity.
Live, Love, Sugar. The feeling of sugar addiction in its purest state.
PERFUMER
ANNE-SOPHIE BEHAGHEL
All about this fragrance
Vibe check
This is the scent of someone leaning into warmth and appetite rather than restraint: close conversation, soft lighting, a knit sweater, and the kind of presence that feels edible from a distance. It reads richest when the air is cool and the mood is intimate.
How to wear
Best in fall and winter, or on cool evenings when its sweetness can spread without turning heavy. Use a light hand if worn solo, or one spray as a layering accent to add depth and sugar to another fragrance. On skin it feels dense and cozy; in the air it projects a warm cocoa-coffee haze with good staying power.
Who it’s for
For gourmand lovers who want sweetness with body and contrast rather than a simple candy effect. It suits wearers drawn to cocoa, coffee, vanilla and woody warmth, especially those who like fragrances that feel indulgent, textured and a little bold.
Release year
2023
The nose
Anne-Sophie Behaghel is a contemporary perfumer known for working across niche and artistic fragrance projects with a strong eye for texture, contrast and modern gourmand effects. Her compositions often balance comfort with tension, giving sweet materials a more architectural, less syrupy shape. On Sugar Addict, she leans into a dense edible profile without letting it collapse into simple dessert territory. The result is a fragrance that feels deliberately layered: sugar, cocoa and coffee are given warmth and depth through woods and resinous accents, which is very much in line with her style of making gourmand ideas feel polished and dimensional.
BORNTOSTANDOUT’s story
BORNTOSTANDOUT builds its identity around unapologetic, high-impact niche perfumery with a playful but provocative edge. The house favors bold gourmand and sensual compositions that feel deliberately excessive, turning sweetness, texture and intensity into a signature language rather than a safe crowd-pleasing formula.
SUGAR ADDICT’s concept
Sugar Addict was introduced in 2023 as a gourmand Eau de Parfum built around the idea of sugar in its most concentrated form. The brand frames it as a “fragrance sweetener,” meant to be worn alone or used to amplify the sweetness of other scents, with the slogan “Live, Love, Sugar” setting the tone for its indulgent concept.
Extra info
BORNTOSTANDOUT presents Sugar Addict as a “fragrance sweetener,” designed to be worn alone or to intensify other perfumes. It is a unisex Eau de Parfum and is widely described as a sweet, warm gourmand with strong longevity.