“Just as sunsets are more beautiful on hazy days so, too, are the memories of yesterday.”
Lenora Blumberg
***
“Yesterday Haze,” the subtly sinister follow-up to Lenora Blumberg’s acclaimed debut “Violet Disguise,” tells the story of a farmer’s wife who, after maintaining a decades-long affair with a crop duster pilot, decides to come clean to her husband (who also happens to be her lover’s employer). “The memory of him is a rifle in my mouth,” Blumberg wrote, “and the scent of fig its trigger.” Set in California’s tranquil and dusty San Joaquin Valley, the elaborate tale unfolds like a dream, delicately shifting perceptions like the colors of a dimming dusk.
When to wear: The seductive, dreamlike quality of this scent works like a magnet. Use it liberally during the day and, as it lingers into night, watch as those around you are lured into your sphere.
All about this fragrance
Vibe check
This is a scent for close, unhurried company, when the air feels warm and the conversation has gone a little quieter. It gives off a soft, intimate haze rather than a bright burst, making the wearer seem present, composed and just slightly elusive.
How to wear
Best in mild to warm weather, where its fig and powdery iris can bloom without becoming heavy. Apply a moderate spray or two to let the creamy sweetness trail gently; on skin it stays soft and textured, while in the air it reads as a warm, lingering veil that carries well into evening.
Who it’s for
For someone drawn to fig fragrances with a creamy, powdery edge rather than a green or sharp profile. It suits tastes that lean toward soft sweetness, quiet sensuality and perfumes with a literary, atmospheric character.
Release year
2014
The nose
Josh Meyer. Meyer is the self-taught nose behind Imaginary Authors, a perfumer known for building fragrances with a strong narrative frame and a distinctive, often tactile style. His work tends to balance originality with wearability, using unusual accords and textured materials to create scents that feel story-driven rather than purely decorative. With Yesterday Haze, Meyer turns fig into something creamy, dusty and slightly ominous, softening the fruit with iris and sweetness instead of pushing it into a green or milky direction. The result fits his broader approach: fragrances that read like scenes, with a clear emotional atmosphere and a memorable signature.
Collaborators
Ashod Simonian helped shape the brand’s creative world as co-founder and creative director, giving Imaginary Authors its literary concept, visual identity and packaging language. For Yesterday Haze, that storytelling framework is part of the fragrance’s impact, turning the scent into a fictional scene rather than a simple note composition.
Imaginary Authors’s story
Imaginary Authors treats perfume as narrative art, building each scent around an invented book, character or memory. The house leans into imagination, wit and provocation, pairing distinctive compositions with written backstories and illustrated packaging to make fragrance feel literary, personal and slightly offbeat.
Yesterday Haze’s concept
Yesterday Haze was released as a fictional sequel to Lenora Blumberg’s Violet Disguise, set in California’s dusty San Joaquin Valley. The story follows a farmer’s wife whose long affair with a crop duster pilot comes to a head, with fig used as the scent-image that triggers memory and confession. The perfume mirrors that mood with a hazy, dreamlike composition.
Extra info
Imaginary Authors frames Yesterday Haze as a fictional novel by Lenora Blumberg, complete with a title, plot and quoted line. It is one of the house’s better-known fig scents, and its name captures the blurred, memory-like quality the brand wanted to evoke.
“Just as sunsets are more beautiful on hazy days so, too, are the memories of yesterday.”
Lenora Blumberg
***
“Yesterday Haze,” the subtly sinister follow-up to Lenora Blumberg’s acclaimed debut “Violet Disguise,” tells the story of a farmer’s wife who, after maintaining a decades-long affair with a crop duster pilot, decides to come clean to her husband (who also happens to be her lover’s employer). “The memory of him is a rifle in my mouth,” Blumberg wrote, “and the scent of fig its trigger.” Set in California’s tranquil and dusty San Joaquin Valley, the elaborate tale unfolds like a dream, delicately shifting perceptions like the colors of a dimming dusk.
When to wear: The seductive, dreamlike quality of this scent works like a magnet. Use it liberally during the day and, as it lingers into night, watch as those around you are lured into your sphere.
All about this fragrance
Vibe check
This is a scent for close, unhurried company, when the air feels warm and the conversation has gone a little quieter. It gives off a soft, intimate haze rather than a bright burst, making the wearer seem present, composed and just slightly elusive.
How to wear
Best in mild to warm weather, where its fig and powdery iris can bloom without becoming heavy. Apply a moderate spray or two to let the creamy sweetness trail gently; on skin it stays soft and textured, while in the air it reads as a warm, lingering veil that carries well into evening.
Who it’s for
For someone drawn to fig fragrances with a creamy, powdery edge rather than a green or sharp profile. It suits tastes that lean toward soft sweetness, quiet sensuality and perfumes with a literary, atmospheric character.
Release year
2014
The nose
Josh Meyer. Meyer is the self-taught nose behind Imaginary Authors, a perfumer known for building fragrances with a strong narrative frame and a distinctive, often tactile style. His work tends to balance originality with wearability, using unusual accords and textured materials to create scents that feel story-driven rather than purely decorative. With Yesterday Haze, Meyer turns fig into something creamy, dusty and slightly ominous, softening the fruit with iris and sweetness instead of pushing it into a green or milky direction. The result fits his broader approach: fragrances that read like scenes, with a clear emotional atmosphere and a memorable signature.
Collaborators
Ashod Simonian helped shape the brand’s creative world as co-founder and creative director, giving Imaginary Authors its literary concept, visual identity and packaging language. For Yesterday Haze, that storytelling framework is part of the fragrance’s impact, turning the scent into a fictional scene rather than a simple note composition.
Imaginary Authors’s story
Imaginary Authors treats perfume as narrative art, building each scent around an invented book, character or memory. The house leans into imagination, wit and provocation, pairing distinctive compositions with written backstories and illustrated packaging to make fragrance feel literary, personal and slightly offbeat.
Yesterday Haze’s concept
Yesterday Haze was released as a fictional sequel to Lenora Blumberg’s Violet Disguise, set in California’s dusty San Joaquin Valley. The story follows a farmer’s wife whose long affair with a crop duster pilot comes to a head, with fig used as the scent-image that triggers memory and confession. The perfume mirrors that mood with a hazy, dreamlike composition.
Extra info
Imaginary Authors frames Yesterday Haze as a fictional novel by Lenora Blumberg, complete with a title, plot and quoted line. It is one of the house’s better-known fig scents, and its name captures the blurred, memory-like quality the brand wanted to evoke.