The Dutch fragrance company was founded by Bram Niessink in 2018, after a fateful trip to Egypt where he discovered the magic of ancient oils and was inspired to create his very first perfume, fittingly called Parfum 1.

"FUGAZZI" plays on the word "fugazi," Italian-American slang for “fake” or “make believe”, referencing the illusion of perfume. In keeping with the founder's aesthetic of bold structures with epic staying power, most of the line is offered in extrait strength. The brand’s essence is daring, rebellious and mischievous, challenging perceptions of luxury.