All of Gri Gri perfumes are inspired by some tattoo technique: sacred tribal Maori patterns, Buddhist calligraphic writing on skin, Japanese colorful Yakuza carps and dragons or more recent western romantic old-school anchors and mermaids.

You may expect minimalist contrasting formulas with interplay of dark and light notes as wells as most exotic materials from New Zealand,  Asia, and Grasse perfume labs.