Alessandro Gualtieri founded Nasomatto in 2007 as a reaction to being constrained by the rules and regulations of the fragrance industry as a corporate nose. He embraced his nickname “Crazy Nose”, deciding it was a fitting name for his fiercely independent brand. Nasomatto rejects conventions such as olfactory pyramids, preferring to let the perfumes evolve idiosyncratically. 

“I start making something, but at a certain point it starts making choices by itself.”
Alessandro Gualtieri