All of the fragrances stocked at Bloom Perfumery are produced with accordance to IFRA regulations. Some are even 100% allergen free. None of the products we stock are tested on animals.

In store we offer highly attentive customer service, we pride ourselves on helping people navigate the vast world of perfume. If you are planning on visiting the store and would like some one to one guidance please email bloom@bloomperfume.co.uk to ensure that someone will be available to service you.  
Otherwise you can use our very handy SEARCH FUNCTION, or email the store for guidance. 

Yes. If you go to the account log in page you will see an option that allows you to reset your password.  
You will receive an email containing a link which will allow you to reset password, please follow the link to reset your password. 
If you have issues completing this process please contact bloom@bloomperfume.co.uk

Very few modern perfumes contain ingredients derived from animals.  
Whilst it is true that the history of perfume is indebted to ingredients such as musk and civet, modern perfumery almost exclusively uses synthetics or natural alternatives such as ambrette seed or angelica root to replicate animalic notes. The used castoreum in SAFFRON ROSE for example is a synthetic recreation. Ambergris and beeswax are probably the only genuine animalic ingredients still used in perfumery. However, with ambergris no animals get hurt. Ambergris is a lump of fat regurgitated by a sperm whale (this fat protects its food pipe from spiky sea food). This fat has to float for some years in salty ocean water before it’s any good.

Yes, customers can create their own unique formulas with the help of our laboratory with industry grade perfume bases.

Certainly. We have a list of all the potential allergens contained in our perfumes, if you are aware that a particular ingredient triggers an allergic reaction then please let us know. Just email  bloom@bloomperfume.co.uk with your concerns or worries and we can help you find a suitable perfume. 

Customers can either check out as a guest, without storing any personal information or can create an account to be able to track their orders and to make further purchases quicker. In either case we do not store your card info or any other sensitive payment details. Payments are processed at PayPal’s or bank’s own gateways.

Try bespoke if you are after a truly unique perfume ultimately tailored to your tastes and pleasant memories and a perfume no one else will have. Our method allows even a complete novice to build a professional grade perfume in about an hour. Customers pick the fragrant ingredients, range them from the most to least dominant and we then suggest best quantities. This way the formula turns out as tailored to customer’s preferences as possible but works as well as any commercial conventional perfume of the shelf.

Bespoke is the opposite of wearing a result of some focus group decisions (who often pick from a range of existing commercial options anyway) where perfume formulas are very generic and only the marketing effort differs. At our workshop you will see that we are not trying to offer you ready-made perfumes as bespoke only because we bottle them on the spot and put your name on the label (there’s a brand whose business model is just that). The magic will happen real-time in front of the customer.

Technically the result of the workshop will always work as a perfume. Whether you get where you planned to in terms of the idea depends on how focused you are during the process (as you will need to pick the ingredients which will contribute to your idea). On our part we will not suggest incompatible ingredient and/or grotesque volumes (unless you decide to go very experimental and take the responsibility).

All the materials in your perfume will be selected by you yourself step by step; only those you like will go into your formula.

At the start of the workshop you will decide which fragrance family your perfume will belong to (for example, fruity floral or aromatic fresh, etc.) and the lab assistant will only offer ingredients that will work with one another and contribute to your original idea. The process will require some focus so that you stick to your idea and mix what you intended to.

During the workshop you will pause to assess your progress: mixing the base first, then the heart and then the top of the fragrance. At each stage you will check how your perfume takes shape and will have a chance to think about what to add next.

For example, if you decide to build a citrus woody fragrance, you will only be offered perfumes bases that are suitable for this fragrance family and work with each other. You will be given a chance to range your selected ingredients (from the one you want to dominate to the one to serve just as a highlight). The lab assistant then will give you the best ratios for each ingredient to make sure your formula works.

Yes we do hold mixing ‘parties’, the maximum number of people that will work is around 12.

Please email us at bloom@bloomperfume.co.uk with the number of participants and the nature of the event and we’ll be able to work out a price for you (as the more people there are the cheaper it gets) and possible workshop duration for that particular group. Everyone leaves with 50 ml of their own formula, bottled, labeled and ready to use.

Drinks are possible, food is not advised though. It is also possible have the boutique for your party exclusively if the session is booked in the evening.

It usually takes 1,5 hours if it’s a one to one session. If you are company of 2, it will take about 2 hours. Then please allow 10 minutes for bottling the newly created perfume and preparing a label for it.

Yes, if you have received a voucher please email bloom@bloomperfume.co.uk or call us at 0207 240 0338.

If you are only about to purchase a session there is a calendar you can pick convenient slots from before the check-out (or still go for an open date/time voucher).

If you haven’t paid for a session or don’t have a voucher we only accept advanced booking in-store or over the phone with a deposit of £50.

We keep the formula you created on record. It will be possible to order another bottle of exactly the same perfume later on. It’s £90/50 ml.

The workshop’s set up and materials are adjusted to work for a complete novice during a relatively short session. Essentially, you will use your nose and imagination to select smells and nuances that go into your formula and decide on proportions (there are ways to smell the possible design before mixing it). Our materials are mini perfumes in eau de partum concentration already (with all the enhancing, boosting and other technical molecules which go into modern perfumes). That is what we mean by “industry grade”. They are ready-to-use perfume building blocks representing rose, vetiver, amber, and so on but they are not pure essential oils you need to trim, adjust and dilute as well as enhance and macerate. All of that has been done for you already beforehand at our supplier lab in Grasse.

The session is designed to help you make a perfume no different from a perfume off the shelf of a store in technical terms but with which will have unique design as imagined by you.

Bloom’s bespoke sessions are designed to help you make a perfume no different from a perfume off the shelf of a store in technical terms but with which will have unique design as imagined by you. All that happening during one 1,5 h long session.

We do not offer long courses where you smell/study raw materials for weeks. However, each session is quite educational for the customer, but we will only be able to discuss the materials you selected for your formula and essential perfume making basics to keep it with the time frame.

In short – no. It is very hard for us to recreate perfumes, indeed your perfume might have had French jasmine and we might only have Indian jasmine and even a slight variation will create a perfume that smells very different to your nose.

Furthermore, there are various reasons why your favorite formula might have been discontinued. One of them being that a certain ingredient is no longer allowed to be used.

Bloom’s sessions are about discovering organically your ultimate formula as you progress through the workshop and materials.

For the UK we can ship by Royal Mail and DHL. International orders can only be shipped by DHL. Please note Royal Mail do not have the license to ship perfumes with alcohol abroad, outside of the UK. You can also use tokens in person in store at our Covent Garden boutique. If not from the UK please check the cost of DHL delivery to your country here.

No, tokens are linked to the account used to buy them. If you purchase them, the tokens will only be accessible within your account and cannot be transferred to any other account. They also only exist in an e-format, as a balance within your account and do not come as a tangible voucher, etc.

No, you need to buy a certain number of tokens, and join the club with the intention of exploring many scents. It’s a connoisseur's members' club, for people who are crazy about fine perfumery and want to properly wear a new one now and then, but don’t want to add another 100 ml bottle to their collection. On the other hand, we don't decant perfumes for those simply after trying a scent - for this we have our 1 ml sampling service. The club principle provides a certain economy of scale which makes it worthwhile for us, and affordable for members.

Tokens do not expire.

You will see your tokens balance when you are logged in into your account.

If you did not use any tokens, we will refund you in full. For customers who will try to become a member to just get one atomizer and leave - we will have a 10 tokens early exit penalty and will refund the remaining balance. Please consider your options carefully before joining. We have to say though, we never had anyone leave early so far. It’s addictive.

Yes, tokens become cheaper if you buy more of them in one go.

Brocard, for example, can be as little as 1 token per atomizer, as their formulas rarely involve precious expensive materials. However, if the perfume you are after has exclusive absolutes, rare naturals, etc., the atomizer can be as much as 5-7 tokens.

All the brands we stock, apart from Anna Zworykina, are on offer. Please note that some perfumes might be temporarily unavailable, but can be pre-ordered.

We use clear plastic spray bottles that we custom fill with the perfume of your choice. It’s very handy and light, as opposed to a 100 ml glass bottle. Atomizers will be labeled with a craft paper label listing name, brand and notes of the perfume you chose. Even though plastic is not ideal for the environment (if not recycled properly), throwing away unfinished 100 ml bottles might be an even bigger waste.