801 Blu Palermo

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All about this fragrance

Vibe check

This is the scent of moving through bright air near the water, when the salt is still on the skin and the wood around you has been warmed by the sun. It suits close, informal settings where freshness should feel composed rather than sporty or sharp.

How to wear

Best in mild to warm weather, where its citrus and marine notes can stay airy and clean. Apply a moderate amount; too much can flatten the delicate salt-and-wood balance. On skin it reads crisp and transparent, with a breezy trail that softens into cedar, cypress and musk.

Who it’s for

For those who like fresh, aromatic citrus scents with a marine edge and a dry woody finish. It will appeal to wearers who prefer clarity over sweetness, and to anyone drawn to understated, modern compositions that feel clean, salty and lightly herbal.

Release year

2016

The nose

Karine Dubreuil-Sereni is a French perfumer known for polished, luminous compositions that balance clarity with texture. Her work often moves between citrus brightness, aromatic herbs and airy woods, giving fragrances a natural ease without losing structure. For 801, she shapes the marine idea with a crisp, modern hand: salty freshness, sunlit citrus and dry woody facets that keep the scent open and wearable rather than overly literal. The result fits her style well — precise, elegant and quietly expressive.

Collaborators

Ludovic Bonneton, Bon Parfumeur’s founder, helped frame the brief around a scent that would feel like being carried out to sea rather than simply smelling “exotic.” He also shaped the brand’s layering-friendly, numbered concept, which gives 801 its place within the house’s aquatic universe.

Bon Parfumeur’s story

Bon Parfumeur is an independent French house built on made-in-France craftsmanship, clean formulas and a minimalist numbered system that encourages layering. Its perfumes are designed as open compositions: clear in structure, easy to combine, and rooted in personal memory, emotion and a contemporary sense of simplicity.

801 Blu Palermo’s concept

801 was conceived as a sea-breeze fragrance, built around the image of spray, sun and sun-dried wood. The brand describes it as a marine journey, while Karine Dubreuil-Sereni has said she liked the idea of translating Hokusai’s The Great Wave off Kanagawa into perfume. In 2026, the scent was refreshed and relaunched as Blu Palermo with a more modern, higher-concentration profile.

Extra info

801 was originally launched in 2016 and later updated in 2026 as Blu Palermo. Its official name references the house’s aquatic code, and the bottle follows Bon Parfumeur’s minimalist numbered format. The fragrance is also associated with Hokusai’s The Great Wave off Kanagawa as a creative reference point.